Sharp, self-assured pop with a luxury-cool aesthetic.
To shop the look, hit the cafés and a show.
Most loved by fans from Japan, Indonesia, the Philippines, Thailand, the United States.
Dress the attitude
Where: Boutiques (Cheongdam · Seongsu)
How: Cheongdam luxury, Seongsu for the cool layer.
Match the visuals
Where: Design cafés (Seongsu · Apgujeong)
How: Weekday afternoons for clean photos.
See it live
Where: KSPO Dome (Olympic Park)
How: Plan around tour dates.
Watch the current atmosphere — tap to play.